Executive Team Member Bios
KAYE SPARKS, CMM
Kaye is responsible for the day-to-day operation of HelmsBriscoe ResourceOne's full service meeting management division. Kaye's role includes leadership of the HBR1 team, strategic development and execution of sales and marketing strategies, new business development, relationship building with internal and external Clients, solidifying brand identity and managing HBR1's Preferred Vendor program. Kaye joined HBR1 in 2001.
Prior to joining HBR1, Kaye was the Director of Global Events for Nortel Networks and has 30 years of experience in the event industry. Kaye and her team managed events ranging from 100 to 5,000 plus attendees including sales conferences, association conferences, product launches, incentive trips, hospitality events, tradeshows, and road shows. Kaye has managed such prestigious events as: Palm Springs International Film Festival, Master's Golf Tournaments, PGA golf tournaments, US Open, Olympics, Super Bowl, Indy 500 and Formula One racing events globally. Kaye attended University of Houston Victoria and Texas Tech University and is based in Dallas, Texas.
DIRECTOR OF OPERATIONS
Laura joined HelmsBriscoe ResourceOne in 2003. After two years of operating programs with HBR1, Laura moved into a sales role, managing all HelmsBriscoe territories and a number of Clients over the course of the following 5 years. In addition to managing her Clients, she now enjoys promoting ResourceOne as Director of Operations handling personnel issues, training, contracts, financials and the overall structure of the HBR1 team.
Laura began her meeting planning career in Southern California in 1994. Working in the Sales & Marketing department for Canon USA, Inc. she managed large-scale events such as national sales meetings, kick-offs, incentive trips, dealer non-disclosures, tradeshows, trainings, celebrity golf tournaments and charity fundraisers. After a move with her husband to Dallas, Texas, Laura joined the Texas District of Merrill Lynch. She managed approximately 40 events per year including high-end sales incentive trips, trainings, seminars, senior management road shows, and client hospitality events. As a Program Director for HelmsBriscoe ResourceOne, Laura worked with a host of Clients ranging from associations to Fortune 500 corporations. The different event types she has managed include tradeshows, cruises, association conferences, sales kick-offs, multi-city webcasts, and incentive trips, both domestic and international.
DIRECTOR OF PROGRAMS
Corinne is responsible for planning and executing corporate meetings for HelmsBriscoe ResourceOne. This includes full service meeting management from conception and development of conferences and incentives to the onsite operations. Corinne began her meeting career with HelmsBriscoe ResourceOne in 2008 and has enjoyed both planning meetings as well as sales support in driving new business to HBR1.
With over 15 years of meeting management experience, she has focused on association conferences and tradeshows throughout the US, Canada and Europe as well as having an extensive background in all aspects of meeting management for sales conferences, domestic and international incentive programs, sporting events, high-end Client hospitality and all aspects of corporate and investor conferences. She has planned meetings for a wide range of Clients from associations to Fortune 500 firms covering a variety of different businesses. She is an active member with Site having served on the Board of Directors for four years and as the 2010 President of Site Southeast. Corinne holds a BS in Marketing from Clemson University and is based in Charlotte, North Carolina.
DIRECTOR OF PROGRAMS
Traci joined the ResourceOne team in 2003 as a Program Director and manages comprehensive incentive programs for some of the company's largest accounts. She also manages several high-profile conferences and sales meetings both domestically and abroad. Traci's 20 plus years of experience coupled with her creative and enthusiastic approach to the business has led to a high retention level with her existing Clients.
Traci began her career in 1989 in the banking industry as a Media Specialist at Bank of Boston and a Public Relations and Events Manager at Fleet Bank. Traci's responsibilities included media relations support to the banks' corporate and global banking units and providing event management for a number of the bank's corporate-sponsored events. In 1994, Traci made the switch from the corporate arena to the agency world and was named Director of Event Marketing and Public Relations at Trinity Communications, Boston-based public relations, event marketing and advertising firm. In addition to managing a staff of six, she directed public relations campaigns and managed major sporting events and cultural sponsorships around the country. Events included the 1999 Ryder Cup, The Phoenix Open, The Chinatown Moon Festival, the L.A. Civic Arts Plaza and the Dallas Cowboy's Training Camp. She also planned corporate incentive trips for a variety of financial services companies. In 2000, Traci, along with her husband and son, relocated to Charlotte, North Carolina. Traci holds a BA in Communications from the Pennsylvania State University.
NICK VAN STRATT
DIRECTOR OF TECHNOLOGY SERVICES
Since joining HelmsBriscoe ResourceOne in 2010, Nick has been responsible for developing Client event websites and overseeing the management of registration services. This includes call centers, reports, housing management, name badges and on-site registrar staffing.
Nick has been working in the Information Technology Industry for 12 years. Starting as a web programmer, he developed numerous websites for the University of Montana and Smurfit-Stone Container Corp, an international corporation. In 2003, Nick took a position with EbixLife, a software company in Park City, Utah where he was quickly rewarded for his leadership skills and dedication to customer service, and promoted to product lead for one of the company's core software solutions. He holds a BS in Information Systems, Marketing, and Management from the University of Montana, and his MBA from Penn State University. Nick is based in Charlotte, North Carolina.